TV is the Thing This Year… Handle With Care

Let’s start this post with a soundtrack…

So, what does this song have to do with bikes?

What does this look like to you?

Apparently Tee Vee is STILL the thing here in the USA.

I learned from Bicycling Magazine (which basically lifted a CNN report) that Dutch bicycle manufacturer Vanmoof figured out how to solve a problem with damages in shipping.

More than 25 percent of its bikes were damaged in delivery. The problem was especially bad when shipping to the U.S.

The solution? Reconsider the packaging. “We asked ourselves, what do Americans really love? What would prompt couriers to be delicate with a parcel?” VanMoof co-founder Taco Carlier told CNN. Damages dropped by 80 percent since then, according to the company.

Inside this box…

Is actually this bike:

Nicely done VanMoof!